Keywords
kommunikativ moslashuv
xarid qarori
pragmatika
psixolingvistika
adaptiv kommunikatsiya
interaksiya
adresat
How to Cite
Abstract
Maqolada sotuvchi-xaridor muloqotida kommunikativ moslashuvning xarid qarori shakllanishiga ta’siri o‘zbek, ingliz va rus tillari misolida qiyosiy-pragmatik nuqtai nazardan o‘rganiladi. Tadqiqotda kommunikativ moslashuv faqat suhbatdoshning nutq uslubiga tashqi taqlid qilish sifatida emas, balki uning axborot ehtiyoji, baholash reaksiyasi, ikkilanishi, qarshiligi va qaror tayyorligiga muvofiq lisoniy xatti-harakatni qayta tashkil etish jarayoni sifatida talqin qilinadi. Zamonaviy shop interaction, adaptive selling, communication accommodation va digital sales interaction yo‘nalishlaridagi empirik tadqiqotlar tahlili asosida sotuvchi nutqidagi moslashuvning uch funksional yo‘nalishi - axborot hajmini moslashtirish, relatsion-uslubiy moslashtirish hamda xarid qarorining bosqichiga moslashtirish ajratiladi. O‘zbek, ingliz va rus tillaridagi funksional ekvivalent kommunikativ vaziyatlarning qiyosiy tahlili bir xil savdo maqsadi turli pragmalingvistik vositalar orqali voqelanishini ko‘rsatadi. Xarid qarori alohida bitta replikaning natijasi emas, balki savol, javob, baholash, qarshilik, qayta taklif va qabul qilish kabi ketma-ket interaksional harakatlar davomida shakllanuvchi dinamik hodisa ekanligi asoslanadi.References
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