Keywords
media diskurs
konseptual metafora
bosma media
pragmatik salohiyat
kognitiv freymlash
epistemologik siljishlar
media
How to Cite
Abstract
Zamonaviy bosma nashrlar matnlarining epistemologik arxitekturasi post-pandemik ijtimoiy-iqtisodiy reallik va raqamli konvergensiya ta’sirida tub kognitiv burilishni boshidan kechirdi. Ushbu tadqiqot 2021-2026 yillari davomida O‘zbekiston bosma media makonida yuzaga kelgan yangi metaforik modellarning genezisi, chastotasi va kognitiv-pragmatik funksiyalarini tahlil qiladi. Yirik milliy gazetalardan yig‘ib olingan 4.25 million so‘zlik (token) maxsus korpusga tayanib, izlanish Konseptual metafora nazariyasini (CMT) qat’iy statistik modellashtirish bilan integratsiya qiladi. Empirik tahlillar an’anaviy agrar va somatik manba sohalaridan (source domains) o‘ta murakkab texnogen, biotibbiy va raqamli freymlarga qarab yirik epistemologik migratsiya yuz berganini kashf etdi. Statistik testlar shuni ko‘rsatadiki, siyosiy va iqtisodiy diskursdagi texnologik metaforalar zichligi har 10 000 so‘zga 45.3 tani tashkil etib (95% CI: 42.1 - 48.5), besh yillik davr ichida 214% lik o‘sishni qayd etgan. Qolaversa, tadqiqot ushbu kognitiv strukturalarning manipulyativ salohiyatini ochib beradi hamda media institutlari murakkab iqtisodiy islohotlarni ratsionalizatsiya qilishda "kasallik-davolash" va "raqamli algoritm" freymlaridan qay tarzda foydalanayotganini isbotlaydi. Olingan natijalar bosma media raqamli platformalarning qattiq raqobatiga qaramay, jamoatchilik idrokini langarlashda (anchoring) murakkab metaforik tarmoqlar vositasida o‘zining chuqur kognitiv freymlash qobiliyatini saqlab qolganini tasdiqlaydi. Yaratilgan kognitiv modellar media lingvistikasi, siyosiy diskurs tahlili va jurnalistika pedagogikasi uchun yangi tahliliy bazani taqdim etadi.References
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