Keywords
lingvopragmatika
pragmatika
diskurs
kommunikativ intension
adresant
adresat
nutqiy akt
presuppozitsiya
implikatura
How to Cite
Abstract
Mazkur maqolada reklama diskursining lingvopragmatik tabiati diskursiv, kommunikativ va pragmatik yondashuvlar asosida tadqiq etiladi. Unda reklama matni va diskursi o‘rtasidagi farq, adresant-adresat munosabati, kommunikativ intension, nutqiy akt, presuppozitsiya, implikatura, lingvokreativlik va multimodallikning o‘rni yoritiladi. Shuningdek, lingvopragmatikaning kommunikativ, kognitiv va diskursiv bosqichlari reklama kommunikatsiyasi bilan bog‘liq holda tahlil qilinadi. Reklama diskursi ma’nosining verbal, kontekstual, kognitiv va vizual- semiotik vositalar o‘zaro ta’siri asosida shakllanishi asoslanadi. Tadqiqot yakunida reklama diskursining lingvopragmatik modeli taklif etiladi.References
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