Keywords
leksik-semantik vositalar
kommunikativ strategiya
pragmatik taktika
baholovchi leksika
metafora
qiyosiy tilshunoslik
How to Cite
Abstract
Maqolada o‘zbek va ingliz tillaridagi tadbirkorlik diskursida qo‘llaniladigan leksik-semantik vositalar hamda kommunikativ-pragmatik strategiyalarning lingvistik tahlili amalga oshirilgan. Tadqiqotning maqsadi tadbirkorlik matnlarida terminologik, baholovchi va metaforik leksikaning funksional xususiyatlarini hamda nutq subyektlari tomonidan qo‘llaniladigan kommunikativ strategiyalarning turlarini aniqlashdan iborat. Tadqiqotda tavsifiy-tahliliy, komponent tahlili, kontekstual tahlil va qiyosiy-chog‘ishtirma metodlardan foydalanilgan. Tahlil natijalari tadbirkorlik diskursida terminologik birliklar, baholovchi leksika, metafora va frazeologik ifodalarning uyg‘unlashgan holda qo‘llanilishini, shuningdek kommunikativ strategiyalarning kooperativ, kelishuvga yo‘naltirilgan, manipulyativ, ishontiruvchi, madaniy xoslangan hamda situativ-kontekstual turlarga bo‘linishini ko‘rsatdi. Tadqiqot natijalari tadbirkorlik diskursining nafaqat iqtisodiy axborot uzatish, balki ijtimoiy ta’sir ko‘rsatish va qaror qabul qilish jarayonlarini boshqarish vositasi sifatidagi mohiyatini ochib berdi. Olingan xulosalar pragmalingvistika, qiyosiy tilshunoslik va tarjimashunoslik sohalarida amaliy ahamiyat kasb etadi.References
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