THE CONCEPTUAL IMAGE OF THE ENTREPRENEUR IN ENGLISH, UZBEK, AND RUSSIAN LINGUOCULTURES

Abstract

This article examines the conceptual image of the entrepreneur in English, Uzbek, and Russian linguocultures. The study focuses on the linguistic, cognitive, axiological, and linguocultural dimensions of the concepts entrepreneur, tadbirkor, and предприниматель. Entrepreneurship is considered not only an economic activity but also a culturally constructed phenomenon reflected in language, collective knowledge, social values, and communicative practices. The article identifies the main cognitive features associated with the entrepreneur, including initiative, independence, risk-taking, innovation, responsibility, prosperity, social recognition, and professional success. Particular attention is paid to the similarities and differences in the representation of the entrepreneur in the three linguocultures. The comparative analysis demonstrates that the concepts share a universal semantic core related to economic activity, initiative, risk, and achievement, while their peripheral components may reflect culturally specific values. The study concludes that the entrepreneur represents a complex cognitive and linguocultural formation in which universal economic meanings interact with national cultural values and social experience.