Keywords
iqtisodiy diskurs
tadbirkorlik diskursi
biznes diskursi
iqtisodiy kommunikatsiya
kognitiv model
pragmatika
lingvomadaniyat
tadbirkorlik
How to Cite
Abstract
Mazkur maqolada iqtisodiy diskurs va tadbirkorlik diskursining nazariy chegaralari hamda o‘zaro munosabati tadqiq etiladi. Iqtisodiy diskurs iqtisodiy siyosat, moliya, bank, soliqqa tortish, savdo, investitsiya, ishlab chiqarish va mehnat bozorini qamrab oluvchi keng kommunikativ hodisa sifatida talqin qilinadi. Tadbirkorlik diskursi esa tadbirkorlik faoliyati, biznes tashabbusi, innovatsiya, risk, investitsiya, raqobat va biznesni rivojlantirish bilan bog‘liq ixtisoslashgan kommunikativ soha sifatida qaraladi. Maqolada iqtisodiy, biznes va tadbirkorlik diskurslari kommunikativ maqsadlari, ishtirokchilari, janrlari, kognitiv tuzilmalari va pragmatik funksiyalari nuqtayi nazaridan farqlanadi. Shuningdek, diskurs va konseptualizatsiya o‘rtasidagi munosabatga alohida e’tibor qaratiladi. Tadqiqot natijasida tadbirkorlik diskursi keng iqtisodiy diskurs bilan chambarchas bog‘liq bo‘lishiga qaramay, o‘ziga xos konseptual, pragmatik va lingvomadaniy xususiyatlarga ega bo‘lgan nisbatan mustaqil diskurs turi sifatida qaralishi mumkinligi asoslanadi.References
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