Keywords
cognitive linguistics
media discourse
cognitive modeling
conceptualization
English language
Karakalpak language
How to Cite
Abstract
The article examines conceptual metaphor as a tool for the cognitive analysis of English and Karakalpak media discourse. The aim of the study is to identify the main models of metaphorization and their cognitive-pragmatic potential. Conceptual, semantic, discursive, and comparative methods were used. It has been established that models of struggle, movement, path, disease, and mechanism are productive. Their linguistic implementation reflects both universal cognitive mechanisms and the national-cultural characteristics of media discourse.References
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