Abstract
This article investigates the role and effectiveness of ecological neologisms - newly coined or repurposed terms describing emerging environmental concepts - in environmental education and outreach initiatives. Through a mixed- methods approach involving content analysis of educational materials and surveys of educators and the public, we explore the prevalence, perceived utility, and potential challenges associated with the use of these novel terms. Our findings suggest that while ecological neologisms can effectively highlight emerging environmental issues and foster a sense of urgency, their successful integration into educational and outreach efforts requires careful consideration of audience comprehension, potential for jargonization, and the need for clear and accessible definitions.References
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