Keywords
healthcare marketing
marketing strategy
STP
SWOT
PEST
patient experience
digital communication.
How to Cite
Abstract
This article develops a conceptual framework for applying marketing strategy tools in dental clinics in Uzbekistan. The framework combines service marketing, segmentation targeting positioning, SWOT and PEST analyses, and patient-feedback analytics. It argues that ethical, patient-centered marketing should be treated as a managerial system rather than as advertising alone. The proposed framework helps clinics align clinical capacity, patient needs, communication channels, and measurable performance indicators.References
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