Keywords
lingvokognitiv tahlil
milliy-madaniy xususiyatlar
milliy identitet
kognitiv konsept
freym
mental model
pragmatika
nutqiy akt
milliy-madaniy leksika.
How to Cite
Abstract
Mazkur maqolada o‘zbek reklama matnlarining milliy-madaniy xususiyatlari lingvokognitiv va pragmatik yondashuv asosida tahlil qilinadi. Tadqiqotda reklama matnlarida milliy-madaniy o‘zlikni ifodalovchi konseptlar, xususan, “oila”, “baraka”, “halollik”, “mehmondo‘stlik”, “ziyofat” va “Navro‘z” kabi konseptlarning verbal ifodalanishi hamda ularning iste’molchi ongida yuzaga keltiradigan kognitiv-assotsiativ mazmuni yoritiladi.References
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