Keywords
linguopragmatics
persuasive strategies
advertising language
speech acts
consumer communication.
How to Cite
Abstract
Marketing texts represent an important type of discourse aimed at influencing consumer behavior and promoting products or services. From a linguopragmatic perspective, these texts combine linguistic means with pragmatic strategies to achieve persuasive communication. The purpose of this study is to analyze the linguopragmatic features of marketing texts and to identify the language tools used to influence the target audience. The research focuses on persuasive strategies, speech acts, emotional and evaluative vocabulary, and stylistic devices commonly used in advertising and marketing discourse. The findings show that effective marketing texts rely on carefully selected linguistic structures and pragmatic techniques that help create a positive image of the product and encourage consumer engagement.References
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