Keywords
manipulyatsiya
onlayn media diskurs
qiyosiy-kontrastiv tahlil
tertium comparationis
modal xedjing
presuppozitsiya
nominalizatsiya
lingvomadaniy omil
yuqori va past kontekstli madaniyat.
How to Cite
Abstract
Maqolada ingliz va oʻzbek onlayn media diskursidagi persuaziv- manipulyativ strategiyalar tertium comparationis tamoyili asosida qiyosiy-kontrastiv tahlil qilinadi. Ratsional, emotsional, avtoritativ va ijtimoiy dalil strategiyalari pragmatik- funksional darajada universal, grammatik-realizatsion darajada tipologik farqli ekanligi asoslanadi. E.Holl nazariyasi asosida lingvomadaniy omilning taʼsiri koʻrsatiladi.References
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