Keywords
kognitiv marketing
neyromarketing
mijoz tajribasi
tajriba marketingi
sun’iy intellekt
mehmondo‘stlik industriyasi.
How to Cite
Abstract
Maqolada mehmonxona marketingi konsepsiyasining tarixiy rivojlanish bosqichlari hamda uning zamonaviy kognitiv marketing paradigmasiga ko‘chish jarayoni tahlil qilingan. Tadqiqot tarixiy-komparativ, tizimli, kontent-tahlil va kognitiv tahlil metodlari asosida amalga oshirildi. Natijalar mehmonxona marketingi evolyutsiyasining ishlab chiqarishga yo‘naltirilgan modelidan iste’molchi tajribasi va qaror qabul qilish mexanizmlariga asoslangan kognitiv modelga o‘tganligini ko‘rsatdi. Shuningdek, neyromarketing, tajriba marketingi va sun’iy intellekt texnologiyalarining mehmondo‘stlik biznesida tutgan o‘rni ilmiy jihatdan asoslandi.References
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