Abstract
Lingvokultural to‘sqinliklar global muloqotda jiddiy muammo hisoblanadi. Tadqiqot ularning yuzaga kelish sabablari va yengish strategiyalarini o‘rganadi. Asosiy tushunmovchilik manbalari — past pragmatik ong, madaniy belgili lug‘at va etnosentrizm. Samarali yechimlar — madaniyatlararo tayyorgarlik, madaniy vositachilik va ong asosidagi ta’lim. Natijalar o‘qituvchilar, biznes vakillari va siyosat ishlab chiquvchilar uchun foydalidir.
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