Vol. 8 No. 04 (2026), Articles
Vol. 8 No. 04 (2026)

FRAMING REALITY: HOW CONCEPTUAL METAPHORS SHAPE PUBLIC PERCEPTION IN DIGITAL NEWS MEDIA

Articles
Published 2026-06-05
Zilola Mahmudovna Sobirova
Doctor of Philological Sciences (DSc), docent, Fergana State University
Shakhlo Ergashboyevna Jurayeva
Fergana State University Master’s degree student, Fergana city, Department of English Practical Course, Uzbekistan
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Keywords

conceptual metaphor
framing theory
media discourse
digital journalism
public perception
COVID-19

How to Cite

FRAMING REALITY: HOW CONCEPTUAL METAPHORS SHAPE PUBLIC PERCEPTION IN DIGITAL NEWS MEDIA. (2026). Qo‘qon DPI. Ilmiy Xabarlar Jurnali, 8(04), 459-469. https://doi.org/10.70728/b.series.v08.i04.061
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Abstract

This article examines how conceptual metaphors function as framing devices in digital news media, shaping public perception through selective highlighting of reality. Drawing on Komatsubara's (2024) analysis of COVID-19 metaphors in Japanese newspaper articles, the study demonstrates that journalists actively select metaphorical framings that influence public discourse. The findings reveal significant implications for understanding media influence in emerging digital contexts, including Uzbekistan.
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References

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