TRANSLATION METHODS IN COMPARING ENGLISH AND UZBEK TOURISM TERMS

Abstract

This study examines translation methods used in English-Uzbek tourism terminology. Drawing on a corpus of 150 tourism terms and their Uzbek equivalents, it analyzes the distribution of five strategies: literal translation, transliteration, cultural substitution, functional equivalence, and omission/adaptation. The findings indicate that literal translation predominates, reflecting the standardized nature of global tourism discourse, while adaptive strategies highlight the importance of intercultural mediation. The study demonstrates that effective tourism translation requires a flexible and context-sensitive approach that balances semantic precision with cultural intelligibility, emphasizing the need for terminological standardization and professional translator training in Uzbekistan’s developing tourism sector.