Keywords
rang konsepti
marketing diskursi
reklama matni
lingvistik tahlil
qiyosiy tahlil
semantik maydon
konnotatsiya
brend kommunikatsiyasi
marketing diskursi
reklama matni
lingvistik tahlil
qiyosiy tahlil
semantik maydon
konnotatsiya
brend kommunikatsiyasi
How to Cite
MARKETING TILIDA RANG: INGLIZ VA O‘ZBEK REKLAMA MATNLARINING LINGVISTIK TAHLILI. (2026). WORLD OF PHILOLOGY, 5(3), 30-36. https://doi.org/10.70728/phil.v05.i03.004
Abstract
Mazkur maqolada marketing kommunikatsiyasida rang konseptining lingvistik va pragmatik xususiyatlari ingliz va o‘zbek reklama matnlari misolida qiyosiy tahlil qilinadi. Tadqiqotning asosiy maqsadi reklama diskursida rang nomlari va rangga oid semantik birliklarning emotsional-ekspressiv, madaniy- konnotativ hamda manipulyativ funksiyalarini aniqlashdan iborat. Maqolada rangning kognitiv-lingvistik talqini, uning milliy-madaniy kod sifatidagi o‘rni hamda iste’molchi ongiga ta’sir mexanizmlari yoritiladi.References
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