Keywords
brending
jamoatchilik bilan aloqalar
kommunikatsiya
oliy ta’lim
PR strategiya
raqamli marketing
SMM
ta’lim
How to Cite
Abstract
Mazkur maqolada jamoatchilik bilan aloqalarning (PR) zamonaviy yondashuvlari va ularning xususiy oliy ta’lim muassasalarining ommaviylashuvidagi o‘rni tahlil qilingan. Tadqiqotda PRning nazariy asoslari, uning asosiy funksiyalari hamda raqamli davrda rivojlanish tendensiyalari yoritilgan. Shuningdek, raqamli marketing, ijtimoiy tarmoqlar orqali kommunikatsiya (SMM) va brending kabi zamonaviy PR vositalarining ta’lim sohasidagi amaliy ahamiyati ko‘rib chiqilgan. Xususan, Alfraganus University misolida PR vositalaridan foydalanish tajribasi tahlil qilinib, ularning universitet imiji va raqobatbardoshligini oshirishdagi roli asoslab berilgan. Tadqiqot natijalari PR strategiyalarining xususiy oliy ta’lim muassasalari rivojida muhim omil ekanligini ko‘rsatadi.References
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