WAYS OF RENDERING CONCEPTUAL METAPHORS IN TRANSLATION

Abstract

Conceptual metaphors constitute a fundamental mechanism through which human cognition structures abstract concepts in terms of more concrete and experiential domains. Their translation, however, presents a considerable challenge due to differences in linguistic systems, cultural frameworks, and cognitive patterns across languages. This paper aims to explore the major strategies for rendering conceptual metaphors in translation, including literal translation, metaphorical substitution, paraphrasing, adaptation, and omission. The study also examines the factors influencing the translator’s choice of strategy, such as text type, communicative purpose, and cultural compatibility. Through theoretical discussion and illustrative examples, the paper argues that effective metaphor translation requires a dynamic balance between semantic accuracy and cultural appropriateness.