Keywords
event tourism
shahar imiji
auditoriya
How to Cite
Abstract
Maqolada Keukenhof, Chelsea Flower Show va Yaponiya Sakura festivallari misolida gullar festivallarini tashkil etishning xorijiy tajribasi o‘rganilgan. Event tourism nazariyasi, tashrif buyuruvchi motivatsiyasi va auditoriya segmentatsiyasi asosida Namangan xalqaro gullar festivalini rivojlantirishning amaliy modeli taklif etilgan. Model festival konsepsiyasini shakllantirish, tashrif buyuruvchi tajribasini loyihalash, ko‘p tilli raqamli kommunikatsiya va ijtimoiy-iqtisodiy ta’sirni monitoring qilishni o‘z ichiga oladi.References
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