Abstract
Maqolada evaluativlikning pragmatik tabiati va reframing jarayonida yuz beradigan aksiologik transformatsiya diskursiv-pragmatik nuqtai nazardan tahlil qilinadi. Evaluativ ma’no faqat leksik-semantik baho sifatida emas, balki so‘zlovchining pozitsiyasini, adresat bilan intersubyektiv munosabatini, voqea va aktorlarga nisbatan qadriyat yo‘nalishini hamda kommunikativ ta’sirni tashkil etuvchi dinamik pragmatik resurs sifatida talqin qilinadi. Framing nazariyasi, Appraisal modeli, stance va aksiologik pragmatika yondashuvlari integratsiyasi asosida reframingning baholash profilini qayta tashkil etish mexanizmi aniqlashtiriladi. Tadqiqotda boshlang‘ich frame (F0), dastlabki evaluativ profil (E0), transformatsiya operatori (R), yangi frame (F1), yangi aksiologik profil (E1) va pragmatik effekt (P)dan iborat integrativ model taklif qilinadi. Natijada reframingda bahoning qutblanishi, intensivligi, baholash nishoni, agentlik taqsimoti, sababiy- moral talqin va presuppozitsion fon o‘zgarishi asosiy aksiologik operatorlar sifatida ajratiladi. Mazkur model media, siyosiy, institutsional va raqamli diskurslarda evaluativ reframingni izchil tahlil qilish uchun nazariy-metodologik asos bo‘lib xizmat qiladi.References
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