Keywords
jamoatchilik fikri
gender kommunikatsiyasi
rahbar ayollar
raqamli media
ijtimoiy tarmoqlar
imij shakllantirish
inklyuziv yetakchilik
two- way communication
media monitoring
stereotiplar
kommunikatsion strategiya.
How to Cite
Abstract
Mazkur tadqiqotda zamonaviy raqamli kommunikatsiya sharoitida PR (Public Relations) texnologiyalarining gender nuqtai nazardan jamoatchilik fikrini shakllantirishdagi roli tahlil qilinadi. Xususan, rahbar ayollarning ommaviy axborot vositalari va ijtimoiy tarmoqlarda olib borayotgan kommunikatsion faoliyati, ularning imijini yaratish va mustahkamlash jarayonlari ilmiy asosda yoritilgan. Tadqiqot natijalari shuni ko‘rsatadiki, ikki tomonlama muloqot modeli asosida olib borilgan PR strategiyalari jamoatchilik ishonchini 20–30% ga oshiradi, inklyuziv kommunikatsiya esa auditoriya jalb etilishini 40% gacha yaxshilaydi. Shuningdek, monitoring va tahlil mexanizmlarining qo‘llanilishi rahbar ayollarning ijtimoiy obrazini shakllantirishda muhim omil ekanligi asoslab berilgan. Empatiya, shaffoflik va interaktivlikka asoslangan kommunikatsion yondashuvlar gender stereotiplarini kamaytirib, jamiyatda ayollar yetakchiligiga nisbatan ijobiy munosabatni kuchaytiradi. Tadqiqotda xalqaro tajribalar (Jacinda Ardern, Angela Merkel kabi liderlar misolida) orqali samarali PR strategiyalarining amaliy natijalari ham tahlil qilingan. Natijada, PR vositalari orqali tashkil etilgan samarali axborot almashuvi nafaqat individual imijni shakllantirish, balki ijtimoiy ngni modernizatsiya qilishda ham muhim ahamiyat kasb etishi ilmiy jihatdan asoslab beriladiReferences
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